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studioBURO
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Room for One More?

Room for One More?

Background

Room For One More is an advertising campaign encouraging people to be become foster carers. The goal is to get people asking themselves the question - "Have I got room for one more?" The campaign shows a number of situations illustrating potential room in a persons life to take on a child.

Strategy

The campaign ran across print, radio, web and social media. Eye catching visuals and a tone of voice rarely used in this type of campaign - a truthful, matter of fact point of view - was established to make Room for One More the defacto message for foster caring.

 
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