studioBURO
studioBURO
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Mansour Run!

Mansour Run!

Background

Our latest foray into the gaming world, Mansour Run was proposed by the Buro to bridge the gap between the release of a second series of the popular UAE cartoon Mansour. The task was to come up with an idea for keeping the fan base engaged while promoting the core values which the series creator hoped to instil in their target audience. We proposed a free App, a classic running game featuring the cartoon’s main character, available in the App Store and on Google Play.

Nominated Best of App Store 2014 in 3 countries and with over two million downloads, we think we’ve hit the mark.

Strategy

Mansour is an animated series about a young Emirati boy with big dreams. Created to engage with young people and strengthen ties to their heritage and culture, Mansour incorporates important issues facing the region’s next generation into compelling story lines designed to captivate their imagination.

In particular, the clients wanted something that would promote fitness and healthy choices that their target audience of young people would find fun.

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