We were asked to look at refreshing the Fireye brand, logo and product range branding for American company Fireye. First, we did an analysis of their current mark and identified the ares that needed improvement. After this we re-drew their current logo and presented it as a first option. Taking things further, we re-designed the logo giving it a modern twist, but retaining the elements that have established Fireye as a market leader in measurement and control technologies.
After we completed our work on the brand, we were asked to look at designing and simplifying a new software product used to configure the hardware. It's a windows based set up with touchscreen in a harsh environment, so we had to be aware of the difficulties that come with using the product. We implemented the new brand on the software, mapped out the user experience and designed a new user interface.