studioBURO
studioBURO
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BUROindustries

BUROindustries

BUROindustries R80

Inspiration

The R80 is arranged and structured in such a way that the finished piece is extremely solid and long lasting. The design is based on our observations of the natural world and the idea of being held a giant hand, or some sort of cradle. OK, thats just a fancy way of saying you'll feel safe...

We made the R80 for studio, and now we've decided to sell them. Every R80 is hand built by us for you. Thats if you want one of course! You can customise the covers - we got our good friend Katherine Frasier to weave our fabric by hand. Thats 'cause we're posh...:)

Background

The R80 frame is hand crafted in solid wood and all covers are woven by hand. The R80 was designed to be modular and scaled in size to fit any environment. The Chaise is held to the main frame with rare earth magnets which means it can be swapped around to suit any room layout, or even used as a seperate seat. Add another chaise to the R80 and it becomes a double bed.

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Strategy

Establishing the new brand for our products and telling our story through our design continues to be very hard work, but - it's worth it. Making things in our workshop isn't the hard part, it's being heard above everything else on the interwebular networks... (new word. Boom...!)

We're not complaining. Our story is sincere, and that enables us to maintain a quality, presence and relevance above our competitors.

“We really just love to make useful things.”

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