Jetix CE asked us to produce a 40 second commercial to promote a new on air competition. The idea was to have the characters watch the promo trailer that aired on Jetix and then argue with each other over who would be the action figure given away as the prize.
We used the actual action figures in the 40 second spot. Much like stop motion we took photographs of the figures in certain poses then brought them into the computer and animated them. The result is something that looks hyper real.